Once you have figured out what internet model(ecommerce, blogging, article marketing, membership site, etc..) you are going to use to enter the internet marketplace and how; plus what your brand will be, as an outcome of business planning; then it is time to design and develop a website.
Digital marketing strategy requires a robust content management software that is able not only to consistently build your brand but be able to achieve search engine goals and content management optimization. My pick is WordPress.
While there are many third party blogging platforms with a freemium model such as Wix.com, Blog.com, Blogger.com, none come close to the versatility of WordPress.
The key disadvantage of the freemium blogging platforms is the lack of control in terms of cpanel access and hosting choice. Any change in policy in any of these platforms can adversely affect your website and service delivery.
One of the key brand objectives to prioritize online is the provision of consistent customer service.
A situation where you have no control of such things as changing servers if you don't like the uptime service level or cpanel access to determine what script to install, is highly limiting.
Additionally, it can be a colossal nightmare to migrate your websites from this platforms to another hosting provider.
Conversely, there is always an option to have someone design and develop your website from any of the readily available freelance sites such as freelancer, Upwork and Fiverr.
However, I highly recommend that a digital marketer set up his own website with WordPress. Do yourself a favor and peruse basic HTML and design lessons that are freely available on Utube just like the ones offered by Ro Little 'How To Blog Design'.
This will enable you to get to terms with some coding language, and will prove very advantageous later on.
WordPress is the number 1 brand in blogging platforms and services. There is no other blogging platform like it.
Anyone without any technical background can install and set up a WordPress site within a day with just basic instructions.
The first starting point to consider before installing WordPress is keyword research that is relevant to your niche.
You are going to construct your blog from the foundations of your keyword research to build a highly optimized site based on keyword SEO metrics such as low competition (volume, not more than 100,000 sites and set up of meta tags: that is, keyword in title, URL, description and heading), high exact match search volume(at least 1000 minimum searches), high search engine value based on cost per clicks(max number of visitors from top 1 position multiplied by the cost per click that advertiser are paying on the keyword).
Use Google keyword tool or Market Samurai to do your research.
Once you have done your keyword research then you can go ahead and purchase a domain name from providers such as Namecheap for as about $11 and then proceed to secure hosting, Hostgator comes highly recommended by many digital marketers because of its premium service.
The next step would then be to point servers from inside your domain registrar such as Namecheap to your hosting, when you buy hosting you will receive a welcome email with your dns information and logins to your cpanel included, the dns information is what you will use to point servers to your hosting, this will take about an hour, then you are good to go.
From here you will then be able to login to your cpanel and install WordPress with 1 click from a software called Fantastico Delux. Once installed then you can login into your WordPress site administration area and begin setting up your blog.
There are many free videos online that teach how to set up a WordPress site, the key thing to remember is to ensure that the SEO settings and legal pages are done right.
Unlike the free platforms, WordPress gives more of this options. Perhaps the best add-on features that has boosted the brand is the many plugins that streamlines anything from managing AdSense to posting content, themes, settings, security, updates, customization and speed.
WordPress also integrates well with many third party applications such as Getresponse, Jvzoo; through API protocols.
When it comes to web design and development, the ability to control the look, content and functionality of your site is critical, WordPress gives control and thus freedom to implement your digital plan. Newbies and pros use it profitably, why not you.