Google is a business and as such there are certain content and search engine deliverables that won’t change; backlinks, anchor texts, trust and authority remain the staple food that energizes the google algorithm to rank a site.
This is good news for all webmasters who understand content marketing from the perspective of search engines.
Content is what is offered to an online target audience in the form of articles, videos, audio and graphics. Webmasters tend to concentrate more on the how to’s of content than solving the problems of their customers, for instance, how to rank a Utube video.
Consumers have not stopped in their expectation of what’s in it for me. The key is to balance the packaging and the benefits.
First of all, I have talked a lot about being an ekasi marketer on this site, that is, first settle the issue of what you want to offer before going digital and match that choice with your unique skill.
David did not slay the giant by going head to head with him on strength, use your ‘sling’ advantage when deciding what content to offer.
The right content marketing builds trust and this is what you need to generate brand advocacy from your consumers. Although you can very well generate content through research, it will not be easy to sustain it like you would when you are a subject matter expert.
Secondly, original content that solves the target market needs is irresistible. Consumers will share, comment, like and spend time on your site consuming this kind of content.
This is exactly what search engines robots look for.
Engagement is an indication of health and search engines rewards sites that have this activity.
For example, when Penguin 4.0 was released, many people scrambled to seo sites seeking guidance, sites such as Moz that were able to articulate a solution and help webmasters address their ranking problems benefited from engagement ranking factors.
Moreover, service providers in freelance sites such as Fiverr that are able to solve their customers challenges consistently; are the ones that regularly get the jobs.
If you don’t have experience in, say malware removal, there is no way you will be able to meet the consumers expressed needs. You need to embrace this approach as you carve your content online.
When you consistently offer content marketing that is unique and solves your target market needs, your pages will rank high from factors such as engagement, on page seo and congruency; this will lead to your site gaining an authority site status.
This happens automatically behind the scenes as robots carry out their search masters instructions. Additionally, other webmasters won’t be wary to link with you.
Google penalizes sites that backlinks to sites that are spam penalized, you can do a check by typing a url in the search box of Google; for example, type in the term moz.com in the Google search box, to show the number 1 results.
Then type the same term now without the .com and with spacing between the site name and com. If your site is not able to appear on number 1 when you do this search, then it is spam penalized and usually in this case the webmaster site won’t be able to appear on the first 4 pages of organic results.
If you link to a penalized site you will hurt your rankings.
Furthermore, don’t make a mistake of building your site and content without ensuring success through keyword research.
A low hanging fruit anchor text is always desirable to a term that is harder to rank. Then build your trust getting content from this keyword by leveraging your unique experience and skill.
It is not hard to produce winning content marketing, even for Google in the days of Penguin! Just do what comes naturally.